MrBeastification

alternative MrBeast-ification

1. InternetneologismuncountableOn the video-sharing website YouTube, the trend of videos having increasingly shorter runtimes, larger budgets, faster pacing, louder audio and attention-grabbing editing styles and oversaturated thumbnails for greater viewer retention, especially through replicating the ideas and format of American YouTuber MrBeast.

   YouTube is knee-deep in "MrBeastification."

   2022 September 6, dannymcmahon, Twitter

   5 more examples

   I think they still make cool videos tho, mrbeastification hasn't taken over completely

   2022 January 7, @minionssuperfan, Twitter

   But I think specifically with MrBeastification, it was really the first time where a thumbnail style and a format became oversaturated on the platform.

   2022 December 13, “Year in Review: Analyzing YouTube's Top 10 moments of 2022”, in The Colin and Samir Show

   dream dropping his 45 minute vlog during the peak mrbeastification of youtube

   2023 January 6, dreamie_twt, Twitter

   I don’t support the mrbeastification of any YouTubers videos. Videos that are around 20-30 minutes will always be better than these short videos people are pumping out now

   2023 June 8, _Belovedz_, Twitter

   the mrbeastification of karl jacobs has started

   2023 July 2, glitchsap, Twitter

   Synonyms: Beastification