mumfluencer

plural mumfluencers · alternative Canada US momfluencer

1. UKinformalneologismA mother who is an influencer on social media, typically using this platform to promote consumer products, offer parenting advice, or document her child's upbringing.

   She'd spent the weekend replying to the PRs offering money for branded content, setting up meetings and feverishly researching the 'mumfluencer' thing.

   2019, Sophie White, Filter This

   1 more example

   She is a UN Global Ambassador for Gender Equality, writes a column for Mother & Baby magazine, and was recently crowned the Number 1 Mumfluencer in the magazine.

   2019, Louise Pentland, Wilde Women