nice-to-have

plural nice-to-haves

1. informalA feature that a product or service being designed would ideally have, though it may be impractical at present.

   There's a huge gulf between “must-have” and “nice-to-have” products. If you sell a nice-to-have product, no one, not even your best friends, will use it long term. We all focus on must-haves.

   2021, Steven S. Hoffman, Surviving a Startup, HarperCollins, →ISBN, page 58

   1 more example

   While Freightliner said electrification would "make a significant difference" by enabling electric-hauled services directly into the port, Smith observed: "It's a nice-to-have, but we're not in a nice-to-have environment."

   2025 August 6, David Stubbings, “Network News: Options sought for more trains to London Gateway”, in RAIL, number 1041, page 10