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nonbrand

adjective

Not of or pertaining to a commercial brand.

Scrabble 11

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Meanings

adjectivenonbrand (not comparable)

not comparableNot of or pertaining to a commercial brand.
A nonbrand processing strategy refers to all other processing strategies where no evaluation of the advertised brand is made during exposure to the persuasive communication.
1985, Linda F. Alwitt, Andrew A. Mitchell, Psychological processes and advertising effects

Origin

From non- + brand.

Full word history & related roots →

Rhymes & wordplay

Rhymes with nonbrand

and hand land brand band understand grand stand demand expand planned sand grande rand strand banned scanned canned gland tanned withstand bland secondhand manned

Cite this entry

APA

nonbrand. (n.d.). In WatkinsX Dictionary. Retrieved November 3, 2026, from https://dictionary.watkinsx.com/word/nonbrand

MLA

“nonbrand.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/nonbrand. Accessed November 3, 2026.

Chicago

WatkinsX Dictionary, s.v. “nonbrand,” accessed November 3, 2026, https://dictionary.watkinsx.com/word/nonbrand.

Source: nonbrand on Wiktionary, CC BY-SA 4.0.