penetration pricing

noun

A pricing strategy where the price of a product is initially set low to rapidly reach a wide fraction of the market and initiate word of mouth.

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Meanings

nounpenetration pricing (uncountable)
  1. uncountableA pricing strategy where the price of a product is initially set low to rapidly reach a wide fraction of the market and initiate word of mouth.
Cite this entry
APA

penetration pricing. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/penetration%20pricing

MLA

“penetration pricing.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/penetration%20pricing. Accessed November 4, 2026.

Chicago

WatkinsX Dictionary, s.v. “penetration pricing,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/penetration%20pricing.

Source: penetration pricing on Wiktionary, CC BY-SA 4.0.