personalization

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UK/ˌpɜːs(ə)nəlaɪˈzeɪʃən/US/ˌpɝs(ə)nəlaɪˈzeɪʃən/US/-lɪˈzeɪʃən/

noun

The act of personalizing something, or adapting it for somebody's needs or tastes.

OriginEnglish personalize ← Middle English personal →
Less commonScrabble 26
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Meanings

nounpersonalization (countable and uncountable, plural personalizations)

plural personalizations · alternative personalisation

  1. BritishEnglishOxfordUScountableuncountableThe act of personalizing something, or adapting it for somebody's needs or tastes.
    1. BritishEnglishOxfordUScountableuncountablecomputingThe configuration of a software product to suit the needs or tastes of one specific user.
  2. BritishEnglishOxfordUScountabledateduncountableThe act of personifying; personification.

Origin

  1. Middle Englishpersonal
  2. Englishpersonal
  3. Englishpersonalize
  4. Englishpersonalization

From personalize + -ation.

Full word history & related roots →

Translations

Bulgarian олицетворяване, персонализа́ция
  • олицетворяване (olicetvorjavane)act of personalizing
  • персонализа́ция (personalizácija)act of personalizing
Catalan personalització
  • personalitzacióact of personalizing
Dutch personalisatie
  • personalisatieact of personalizing
Finnish mukauttaminen, personalisaatio
  • mukauttaminenact of personalizing
  • personalisaatioact of personalizing
  • personointiact of personalizing
French personnalisation
  • personnalisationact of personalizing
German Personalisierung
  • Personalisierungact of personalizing
Greek εξατομίκευση
  • εξατομίκευση (exatomíkefsi)act of personalizing
Hungarian személyre szabás
  • személyre szabásact of personalizing
Indonesian personalisasi
  • personalisasiact of personalizing
Italian personalizzazione
  • personalizzazioneact of personalizing
Polish personalizacja
  • personalizacjaact of personalizing
Portuguese personalização
  • personalizaçãoact of personalizing
Romanian personalizare, personalizație
  • personalizareact of personalizing
  • personalizațieact of personalizing
Russian персонализация
  • персонализация (personalizácija)act of personalizing
Slovak personalizácia
  • personalizáciaact of personalizing
Spanish personalización
  • personalizaciónact of personalizing
Tagalog pagpapasadya
  • pagpapasadyaact of personalizing
Ukrainian персоналізація
  • персоналізація (personalizácija)act of personalizing
Welsh personoleiddiad, personoliad
  • personoleiddiadact of personalizing
  • personoliadact of personalizing
Cite this entry
APA

personalization. (n.d.). In WatkinsX Dictionary. Retrieved November 2, 2026, from https://dictionary.watkinsx.com/word/personalization

MLA

“personalization.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/personalization. Accessed November 2, 2026.

Chicago

WatkinsX Dictionary, s.v. “personalization,” accessed November 2, 2026, https://dictionary.watkinsx.com/word/personalization.

Source: personalization on Wiktionary, CC BY-SA 4.0.