Meanings
- uncountablebusinessThe practice of taking old items to a shop to be donated or recycled, while also buying new items.
However, perhaps the most interesting thing about shwopping was the attempt to engage the consumer. This non-product campaign incorporated a highly innovative social media strategy alongside other forms of media and PR activity.
2013, Nick Coad, Paul Pritchard, Leading Sustainable Innovation
Origin
Cite this entry
shwopping. (n.d.). In WatkinsX Dictionary. Retrieved November 3, 2026, from https://dictionary.watkinsx.com/word/shwopping
“shwopping.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/shwopping. Accessed November 3, 2026.
WatkinsX Dictionary, s.v. “shwopping,” accessed November 3, 2026, https://dictionary.watkinsx.com/word/shwopping.
Source: shwopping on Wiktionary, CC BY-SA 4.0.