soft opening

noun

An unannounced or lightly announced business opening, instead of or prior to a grand opening.

Opposite
grand opening
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Meanings

nounsoft opening (plural soft openings)

plural soft openings

  1. An unannounced or lightly announced business opening, instead of or prior to a grand opening.

Synonyms & antonyms

Opposite
grand opening
Also see
soft launch
Cite this entry
APA

soft opening. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/soft%20opening

MLA

“soft opening.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/soft%20opening. Accessed November 4, 2026.

Chicago

WatkinsX Dictionary, s.v. “soft opening,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/soft%20opening.

Source: soft opening on Wiktionary, CC BY-SA 4.0.