soft launch

plural soft launches

1. aeronauticsThe launch of a missile in such a way that the rocket motor ignites outside of the launch tube, ejecting the missile non-explosively.
2. businessThe release of a product or service (particularly software) to a limited audience, often in order to gain data on the product's usage and acceptance by customers.

   Synonyms: soft opening, soft release

3. InternetinformaltransitiveThe subtle or ambiguous announcement of a romantic relationship, often via social media.

   Ms. Wright, who has done a soft launch on Instagram, shared that a healthy dose of mystery could be a good thing.

   2022 October 6, Laura Pitcher, “Is a ‘Soft Launch’ Right for Your Relationship?”, in The New York Times

present singular third person soft launches · participle present soft launching · participle past soft launched · past soft launched

1. alternativeAlternative form of soft-launch.