Meanings
sug1
verbsug (third-person singular simple present sugs, present participle sugging, simple past and past participle sugged)
present singular third person sugs · participle present sugging · participle past sugged · past sugged
- informalTo market a product or service by means of purported market research.
sug2
nounsug (plural not attested)
- informalno pluralsugar; sweetheart (as a term of endearment)
“Hey, sug, let's go into the family room so we don't wake up your daddy, OK?”
2011, Yvette Wright, The Good, the Bad and the Ugly Side of Black Women, page 1241 more example
She called everybody sug, as in sugar, as in, 'Listen, sug, could you get me another Manhattan?'
2013, James Oseland, Giles Coren, Tamasin Day-Lewis, A Fork In The Road: Tales of Food, Pleasure and Discovery On The Road
Synonyms & antonyms
Also see
Origin
sug · verb
From the initial letters of selling under the guise of research, especially in the market industry.
Full word history & related roots →Rhymes & wordplay
Anagrams
Cite this entry
APA
sug. (n.d.). In WatkinsX Dictionary. Retrieved November 2, 2026, from https://dictionary.watkinsx.com/word/sug
MLA
“sug.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/sug. Accessed November 2, 2026.
Chicago
WatkinsX Dictionary, s.v. “sug,” accessed November 2, 2026, https://dictionary.watkinsx.com/word/sug.
Source: sug on Wiktionary, CC BY-SA 4.0.