swoosh

present singular third person swooshes · participle present swooshing · participle past swooshed · past swooshed

1. To move with a rushing or swirling sound

   skiers swooshing through the snow

   1 more example

   The fishing rod swooshed through the air.

plural swooshes

1. A swooshing movement or sound

   "What the hell is a swoosh?" the McDonald's rep asked. "You know — a swoosh. Like when you go fast. 'Swoosh!'"

   2005, Frank Arricale, Obviously Not Clairvoyant, →ISBN, page 209

2. A pattern or logo suggesting a swooshing movement.

   Even TV announcers at the last Winter Olympics were spotted with a swoosh on their jackets.

   2000, Jack Trout, Steve Rivkin, The Power of Simplicity, →ISBN, page 147

   2 more examples

   lf, on the other hand, you're one of the thousands of graphic designers whose education was based primarily in the art department; almost all of your clients have MBAs and neutral blue swoosh logos […]

   2009, Jennifer Visocky O'Grady, Kenneth Visocky O'Grady, A Designer's Research Manual, page 7

   Create various patterns and swooshes in the wet gesso with the old credit card or any other texture tool you choose.

   2011, Carmen Torbus, The Artist Unique, page 39

3. cookingA presentation of a sauce, purée or other food item, which is placed in a dollop and smeared across the plate.

   Synonyms: smear