top of mind

alternative top-of-mind

1. idiomaticbusinessForemost in one's thoughts; of greatest concern or priority.

   Fighting fat, a top-of-mind concern among consumers today, is the subject of new marketing campaigns.

   1990 June 13, Nancy Millman, “Companies swing into war on fat”, in Chicago Sun-Times, retrieved 06 Jul 2012, page 52

   2 more examples

   If shareholders had the power to alter the composition of the corporate board, the authors argue, directors would be more likely to keep investors' interests top of mind when setting CEO salaries and perks.

   2004 December 17, Unmesh Kher, “Biz Briefs: Executive Summary—Inflated Pay”, in Time

   “It's clear that privacy issues are top of mind for Facebook,” Ms. Stoddart said in a July 2009 statement.

   2010 May 13, Chase Davis, “A Candidate Shaped in Crucible of Facebook and Privacy Issues”, in New York Times, retrieved 06 Jul 2012

   Synonyms: front of mind, preeminent, paramount, big, central, consequential, critical, crucial