top of mind awareness

noun

The awareness of a brand in a consumer who, without prompting, names that brand first when asked to list all the advertisements they recall seeing in a general product category over the past 30 days.

“Companies that are well known advertise heavily and have attention-getting ads that tend to receive the highest top of mind awareness scores in ad tracking studies.”

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Meanings

nountop of mind awareness (uncountable)
  1. uncountableadvertisingThe awareness of a brand in a consumer who, without prompting, names that brand first when asked to list all the advertisements they recall seeing in a general product category over the past 30 days.

    Companies that are well known advertise heavily and have attention-getting ads that tend to receive the highest top of mind awareness scores in ad tracking studies.

Cite this entry
APA

top of mind awareness. (n.d.). In WatkinsX Dictionary. Retrieved November 5, 2026, from https://dictionary.watkinsx.com/word/top%20of%20mind%20awareness

MLA

“top of mind awareness.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/top%20of%20mind%20awareness. Accessed November 5, 2026.

Chicago

WatkinsX Dictionary, s.v. “top of mind awareness,” accessed November 5, 2026, https://dictionary.watkinsx.com/word/top%20of%20mind%20awareness.

Source: top of mind awareness on Wiktionary, CC BY-SA 4.0.