trade name

plural trade names

1. A name used to identify a commercial product or service; may or may not be a registered trademark.

   Near-synonyms: brandname, brand name, trademark

   Synonyms: brandname, brand name, trademark · Antonyms: generic name, description

   1. medicineThe company-specific name for a drug (medication), in contrast with a nonproprietary name such as an INN (international nonproprietary name), USAN (United States adopted name), JAN (Japanese accepted name), and so on.

      Patients who come to the pharmacy counter may remember the trade name of their prescription but not the nonproprietary name, or vice versa.

      Synonyms: brandname, brand name, trademark · Antonyms: generic name, description

2. The name under which a business or firm operates.

   Their corporation has been doing business under a different trade name in recent years; the terms of service say something about "Acme Incorporated dba Apex Advanced International Systems."

   1 more example

   While British Railways has remained the official title, it is perhaps of interest that this is not a statutory body but is really only a trade-name!

   1958 January 28, 'Borderer', “Ten Years of British Railways”, in Railway Magazine, page 11