goodwill ambassador

/ɡʊdˈwɪl æmˈbæs.ə.də(ɹ)/

noun

A public figure who, as a volunteer, is an advocate for a good cause on behalf of a public organization.

Meanings

goodwill ambassador1

noungoodwill ambassador (plural goodwill ambassadors)

plural goodwill ambassadors · alternative GA · alternative GWA · alternative Goodwill Ambassador

  1. A public figure who, as a volunteer, is an advocate for a good cause on behalf of a public organization.

    Russian supermodel and philanthropist Natalia Vodianova became a United Nations goodwill ambassador on Wednesday, pledging to promote the sexual and reproductive rights of women and girls and tackle stigmas surrounding their bodies.

    2021 February 25, Edith M. Lederer, “Russian supermodel Vodianova is new UN goodwill ambassador”, in AP News

Goodwill Ambassador2

nounGoodwill Ambassador (plural Goodwill Ambassadors)

plural Goodwill Ambassadors

  1. Alternative letter-case form of goodwill ambassador (“as a legal title before a name”).

Origin

Origin 1927 when Calvin Coolidge, the United States president designated Col. Charles Lindbergh its Goodwill Ambassador during one of his most famous flights. As a compound word representing an honorific title that was merged over time from three lexemes good-will plus ambassador which is still used descriptively by the State of Kentucky to define the Kentucky Colonel as its "ambassador of good-will".

Full word history & related roots →
Cite this entry
APA

goodwill ambassador. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/goodwill%20ambassador

MLA

“goodwill ambassador.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/goodwill%20ambassador. Accessed November 4, 2026.

Chicago

WatkinsX Dictionary, s.v. “goodwill ambassador,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/goodwill%20ambassador.

Source: goodwill ambassador on Wiktionary, CC BY-SA 4.0.