bullshot

plural bullshots

1. A cocktail made from vodka and beef bouillon.

plural bullshots

1. neologismvideo gamesA phony screenshot created for promotional purposes.

   Exhibit A is a textbook example of a bullshot, an image ginned up by marketing and foisted on people who don't know any better.

   2005 September 12, “Potent New Lingo”, in Penny Arcade, retrieved 15 Jun 2012

   2 more examples

   Even the world's most technically proficient game-makers — industry leaders in graphical and gameplay innovation — seem shy to release actual screenshots of their forthcoming games, preferring instead to unleash super-scaled bullshots, or enhanced videos.

   2009 August 15, Richard Leadbetter, “Media Manipulation: the "Bullshot" phenomenon”, in Eurogamer, retrieved 15 Jun 2012

   Sometimes they’ll fall under the ambiguous label of ‘visual target renders’, the small-print description of bullshots at the highest level.

   2012 March 19, Ryan King, “7 Marketing Trends That Need To Stop”, in Play, →ISSN, retrieved 16 Jun 2012