semantic network

plural semantic networks

1. human sciencesA graph whose vertices represent concepts and edges represent semantic relations, such as synonymy—having very similar meaning, hyponymy—being a subclass, or meronymy—being a part of a whole.

   The lists capture related concepts, lexico-grammar, and semantic networks (e.g. hyponyms, synonyms, antonyms).

   2018, Clarence Green, James Lambert, “Advancing disciplinary literacy through English for academic purposes: Discipline-specific wordlists, collocations and word families for eight secondary subjects”, in Journal of English for Academic Purposes, volume 35, →DOI, page 110

   Synonyms: semantic net

2. advertisingA quantitative research technique that analyzes the data in a control cell against a test cell to determine how viewing an ad strengthens the linkages between related ideas in a product category.

   Our semantic network results showed that the phrase “good cooks use it” in our commercials was increasing sales because it made people think “fresh” and “taste” which are two of our key attributes.

3. businessA quantitative research technique used to develop “selling pathways” to motivate sales.