spruik

S1P3R1U1I1K5
/spɹuːk/

verb

To promote a thing or idea to another person, usually informally.

Scrabble 12

Meanings

verbspruik (third-person singular simple present spruiks, present participle spruiking, simple past and past participle spruiked)

present singular third person spruiks · participle present spruiking · participle past spruiked · past spruiked · alternative obsolete sprook

  1. AustraliatransitiveTo promote a thing or idea to another person, usually informally.

    Lennon spruiks laptop 28 years after his death [title]

    2008 December 30, “Lennon spruiks laptop 28 years after his death”, in The Sydney Morning Herald
    2 more examples

    There was no spruiking or showmanship, no flash shirts or ten-gallon hats.

    1948, Louis Esson, Louis Esson and the Australian Theatre, page 18

    It can be a hard job, constantly on your feet, trying to think of things to say to lure people into the store you are spruiking for.

    2011, Kylie Ofiu, “Work as a spruiker”, in 365 Ways to Make Money, page 120

    Synonyms: pimp, pitch, tout, hawk

Synonyms & antonyms

verbTo promote a thing or idea to another person, usually informally.

Also see

Origin

  1. Germanic
  2. Englishspruik

Unknown, likely Germanic. Compare Dutch spraak (“speech”), spreek (“speak”), spreuk (“saying”), sprook (“a story, fiction, tale, or false idea”). First recorded in the late 1890s and early 1900s, suggesting a possible derivation from Afrikaans (i.e. brought back by soldiers returning from the Boer War). With the exception of a few early uses of sprook, the word's spelling has been fixed since it first entered the language. The uncommon ⟨ui⟩ digraph provides further evidence for an Afrikaans or Dutch origin.

Full word history & related roots →

Rhymes & wordplay

Rhymes with spruik

All rhymes →

Anagrams

Cite this entry
APA

spruik. (n.d.). In WatkinsX Dictionary. Retrieved November 3, 2026, from https://dictionary.watkinsx.com/word/spruik

MLA

“spruik.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/spruik. Accessed November 3, 2026.

Chicago

WatkinsX Dictionary, s.v. “spruik,” accessed November 3, 2026, https://dictionary.watkinsx.com/word/spruik.

Source: spruik on Wiktionary, CC BY-SA 4.0.