top-of-mind awareness

A form of top of mind awareness — The awareness of a brand in a consumer who, without prompting, names that brand first when asked to list all the advertisements they recall seeing in a general product category over the past 30 days.

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Meanings

nountop-of-mind awareness (uncountable)
  1. alternativeuncountableAlternative form of top of mind awareness.
Cite this entry
APA

top-of-mind awareness. (n.d.). In WatkinsX Dictionary. Retrieved November 5, 2026, from https://dictionary.watkinsx.com/word/top-of-mind%20awareness

MLA

“top-of-mind awareness.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/top-of-mind%20awareness. Accessed November 5, 2026.

Chicago

WatkinsX Dictionary, s.v. “top-of-mind awareness,” accessed November 5, 2026, https://dictionary.watkinsx.com/word/top-of-mind%20awareness.

Source: top-of-mind awareness on Wiktionary, CC BY-SA 4.0.