Meanings
nounbenchmarketing (uncountable)
- derogatoryuncountableThe misleading use of unrepresentative benchmark software results in marketing a computer system.
- uncountablebusinessThe imitation of an aspect of another business where it is seen to excel, such as in supply-chain management or customer service.
Origin
In both senses, blend of benchmark + marketing; but the two appear to have formed independently.
Full word history & related roots →Translations
Polish naciągany test wydajnościowy, kopiowanie dobrych praktyk
- naciągany test wydajnościowymisleading use of software
- kopiowanie dobrych praktykbusiness
Cite this entry
APA
benchmarketing. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/benchmarketing
MLA
“benchmarketing.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/benchmarketing. Accessed November 4, 2026.
Chicago
WatkinsX Dictionary, s.v. “benchmarketing,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/benchmarketing.
Source: benchmarketing on Wiktionary, CC BY-SA 4.0.