flog

present singular third person flogs · participle present flogging · participle past flogged · past flogged

1. transitiveTo whip or scourge as punishment.

   Synonyms: lash, thrash, belt, birch, cut, feague, flagellate, knout

2. transitiveTo use something to extreme; to abuse.

   I did seven laps of Fyshwick with the mechanic today. I was turning lots of heads on the last few, people must of thought I was nuts, flogging the car then stopping, then driving slow then flogging it again.

   2002 October 30, Chris Wardrop, “VL idles rough when warm...”, in aus.cars (Usenet)

3. UKslangtransitiveTo sell.

   Flanders was able to flog his piece of land, for which he had originally paid £4,000, to one of the largest gold-mining corporations for something like a couple of million smackers.

   2007, Dave Lee (jazz musician), Nothing Rhymes with Silver 2, page 78

   1 more example

   And then there's my part time job at Telstra Bigpond flogging their cable network for just $67.55/month long term cost, a BARGAIN, and the other part time job flogging Foxtel at something like $50/month.

   2001 January 26, Paul Edwards, “Optus $5/month 5110, T10 and 2288 only 4 days”, in aus.comms.mobile (Usenet)

   Synonyms: hawk, peddle, cheap, hawk, monger, peddle, retail, sell

4. AustraliaNew ZealandtransitiveTo steal something.

   Synonyms: loot, purloin, steal, abduct, abstract, appropriate, bag, bandit

5. AustraliaNew ZealandtransitiveTo defeat easily or convincingly.

   It'll make the Raiders look good. Getting flogged by a team that got flogged by a team that got flogged by the Bulldogs.

   2004 June 5, Greg Vincent }:c{, “POLISER- Roosters v Bulldogs”, in aus.sport.rugby-league (Usenet)

   2 more examples

   The Swannies got on a real roll over rounds 16/17 & 18 of 1987. In consecutive SCG matches, they flogged the Eags 30.21 to 10.11, followed that with a 36.20 to 11.7 demolition of the Dons and finally a 31.12 to 15.17 thrashing of Richmond.

   1999 August 16, Mr Ripper, “Nothing to Crow About”, in rec.sport.football.australian (Usenet)

   Anyone with cable watch this on ESPN "History of Cricket" last night? Australia got flogged by an innings in the fourth test.

   2001 June 9, Cas., “Eng v Aus 1977”, in aus.sport.cricket (Usenet)

   Synonyms: beat, thrash, beat, bring down, convince, chew up, eat someone for breakfast, eat someone's lunch

6. AustraliatransitiveagricultureTo overexploit (land), as by overgrazing, overstocking, etc.

   The environment is paying dearly as producers flog their land. Sustainable agriculture needs a new generation of energised science and technology-trained farmers

   2007 February 6, “Suppliers the losers in Coles-Woolworths war”, in The Age

7. entertainmentTo beat away charcoal dust etc. using a flogger.

plural flogs

1. AustraliaderogatoryinformalA contemptible, often arrogant person; a wanker.

   It follows the ejection of a supporter who allegedly ran towards umpire Mathew Nicholls while calling him a "bald-headed flog" at half-time of the Carlton-Brisbane Lions match last Saturday.

   2019 June 15, Goya Dmytryshchak, “AFL fan outrage at 'behaviourial awareness officers'”, in The Age

plural flogs

1. InternetA weblog designed to look authentic, but actually developed as part of a commercial marketing strategy to promote some product or service.

   […] hidden advertising and flogs (the use of “personal blogs” for unfair commercial and political purposes), […]

   2010, Beata Klimkiewicz, Media Freedom and Pluralism

   2 more examples

   Though a handful of viral videos and flogs have captured significant interest, the vast majority hardly register with consumers.

   2008, Lucas Conley, OBD: Obsessive Branding Disorder

   An element more problematic […] in the move of corporate communications and practices online is the sometimes masked nature of such initiatives, for example through blogola and flogs.

   2009, Nico Carpentier, Benjamin De Cleen, Participation and Media Production: Critical Reflections on Content Creation, page 33

   Synonyms: spamblog, splog